Misters.in, a Gurugram-based direct-to-customer well being and wellness model offering personalised on-line packing containers to handle males’s points, has raised Rs three.5 crore as part of its Collection B spherical of funding. The spherical was led by Sauce.vc, Rainforest Ventures Pvt Ltd, and angel buyers.
Additional to its current Collection A spherical of funding of Rs 2.54 crore raised in August 2019, the entire funding acquired by the corporate up to now stands at about $1 million.
In an announcement, misters.in stated it might utilise the capital raised to ascertain a powerful footprint within the extremely fragmented however large males’s well being and wellness house, with a concentrate on high-quality merchandise, science, and sensitivity.
The startup goals to foray into cities throughout India and provides an interface each in Hindi and English.
Suhas Misra, Co-founder, misters.in, stated,
“We’re extraordinarily blissful concerning the partnership with Sauce.vc, Rainforest Ventures Pvt Ltd, and angel buyers. This story of personalised options for males’s issues— taking up the intrinsic stigma within the class—could be very fascinating. The primary few months of HealthFactorial have been superb with a powerful workforce coming collectively, a lot of super-exciting analysis taking place, and, most significantly, a nuanced client thesis has emerged.”
Misters.in was co-founded in Might 2019 by Suhas (an alumnus of IIM Calcutta who can also be the co-founder of Hector Drinks [Paper Boat], and ChannelPlay, a retail advertising and marketing firm), Gaurav Gupta (an alumnus of IIM Ahmedabad and founding father of bite-sized studying service Bookbhook), and Saurabh Kumar (an alumnus of Narsee Monjee).
The AI-driven platform provides personalised remedy to males within the privateness of their cellphones.
Manu Chandra, Founder and Managing Companion, Sauce.vc, stated,
“With a really extremely specialised and skilled workforce together with a set of advisors, misters.in is positioned effectively to create related proprietary merchandise and market them in an clever method, pushed by a powerful know-how structure.”
(Edited by Athirupa Geetha Manichandar)